Creatine + Clear Protein
A fresh perspective on performance nutrition.
For the launch of Arbonne’s Creatine + Clear Protein, I helped shape a creative direction that brought together elevated studio photography and playful, hands-on storytelling. I developed the photography shot list, partnered with photographer Madison Carr, and worked alongside our creative team to explore a more unexpected approach to product storytelling through stop-motion, layered imagery, and tactile details. Together, we created a visual direction designed to spark curiosity, bring the product’s story to life, and connect across multiple campaign touchpoints.
ROLE / ART DIRECTION & CREATIVE DEVELOPMENT
SCOPE / PHOTOGRAPHY DIRECTION · CAMPAIGN CONCEPT · STORYBOARDING · DIGITAL CAMPAIGN
The Challenge
With the launch of Creatine + Clear Protein, Arbonne introduced a new 3-in-1 blend of creatine monohydrate, plant-based clear protein, and magnesium malate to its nutrition category.
Our goal was to build excitement and curiosity around the launch while making the product's science, ingredients, and benefits feel approachable, relevant, and visually engaging.
The Creative Approach
We developed two complementary visual directions: elevated studio photography to capture the product’s premium look and feel, and playful, tactile animation designed to spark curiosity and invite discovery.
Together, these approaches brought a fresh perspective to product storytelling, balancing polished imagery with unexpected, hands-on creativity.
The Brand Voice
The brand voice, developed by the Manager of Content Strategy, Erin Humphres, became a foundation for the visual identity. I translated that strategy into a design system that feels confident, welcoming, optimistic, and very Arbonne.
Credits
Erin Humphfres
Manager, Content Strategy
Stephanie Moyer
Director of Marketing