Holiday 2026

For Arbonne’s Holiday 2026 campaign, I led the creative direction for photography and video, featuring Arbonne Consultants as campaign talent. Rich velvet textures, jewel-toned color and festive details were paired with candid movement and natural interaction to create a holiday world that felt polished, premium and distinctly Arbonne.

ROLE / CREATIVE DIRECTION

SCOPE / PHOTOGRAPHY · VIDEO · CAMPAIGN

Holiday in Motion

I oversaw the video shoot and directed the moments captured on set, focusing on the joy of giving, receiving and celebrating together rather than traditional product how-to. Candid interactions and tactile details created a playful, lighthearted holiday story.

Lindsey Monsson
Lead Designer / Holiday Campaign

Nhan Do
Art Direction / Video

Joey Vongpanya
Editor / Video

Campaign Photography

Building on the look and feel established for the Holiday video, we extended the visual language into photography, carrying through the same warmth, richness and editorial sensibility. Photography direction was led by Lead Designer Michelle Manaig.

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Behind the Scenes

One of my favorite parts of the shoot was watching our Consultants bring the campaign to life. Their excitement was contagious, and the laughter, connection and energy you see in the final work were just as real behind the scenes.

Extending the Campaign

After selecting our hero shots, we created a secondary collection of clean, minimal product imagery to balance the richness of the campaign photography. Shot in-office on an iPhone with a small spotlight, the images were refined with AI-assisted tools and finished by retoucher Mae Dean, extending the Holiday visual language across additional campaign needs.