Arbonne Brand Book

ROLE / CREATIVE DIRECTION

SCOPE / BRAND STRATEGY · VISUAL SYSTEM · PHOTOGRAPHY DIRECTION

I developed a new creative direction for Arbonne to create a more cohesive, elevated and recognizable expression across every touchpoint. The Brand Book brings together voice, visual identity and photography into a shared creative system. AI-assisted imagery helped visualize and define the future direction before original photography could be produced.

Selected pages from the full Arbonne Brand Book.

Building the Brand System

The Brand Book translates the creative direction into a cohesive visual system across voice, typography, color, imagery and photography.

The Brand Voice

The brand voice, developed by Head of Copy & Strategy Erin Humphries, became a foundation for the visual identity. I translated that strategy into a design system that feels confident, welcoming, optimistic and distinctly Arbonne.

Credits

Michelle Manaig
Art Direction / Photography

Nhan Do
Art Direction / Video

Jason Whatever
Photography

Carly
Styling

Mae Dean
Samantha Rosete
Lindsey Monsoon
Retouching