Good Glow Club
I helped transform Arbonne’s Preferred Client program into Good Glow Club, a refreshed loyalty experience launching May 2027. I developed the visual direction and campaign expression, creating a flexible approach designed to work across web, social, email and Consultant-facing assets.
ROLE / CREATIVE DIRECTION
SCOPE / BRAND EXTENSION · VISUAL IDENTITY · CAMPAIGN SYSTEM • DIGITAL DESIGN
The Concept
The club creates belonging.
The perks create value.
The glow is how it all makes you feel.
Good Glow Club brings together the products you love, a community you want to be part of, and perks worth getting excited about.
Rooted in Arbonne's elevated editorial identity, the creative direction introduces a more confident, social, and playful energy while maintaining a connection to the parent brand.
Positioning
Making healthy living feel even more rewarding.
Direction
Editorial · Confident · Social · Playful · Rewarding
Good Things Come to Those Who Glow
Good Things Come Your Way
You're in Good Company
Tagline Exploration
Defining the Good Glow Club
01 — THE CONNECTION
Candid photography, genuine smiles, shared rituals, and spontaneous moments.
It feels good to belong.
02 — THE CLUB
Confident typography, editorial layouts, expressive messaging, and recognizable club-inspired details.
You're part of something good.
03 — THE PERKS
Product discoveries, unexpected rewards, thoughtful gifting, and little moments of delight.
Being in the club has its perks.
A Flexible
Identity System
Lead Designer Michelle Manaig developed the Good Glow Club logo family, creating a flexible system of marks for campaign, digital, and co-branded applications.
The identity balances Arbonne's established visual language with a more expressive, membership-inspired personality, allowing Good Glow Club to feel both connected to the parent brand and recognizable on its own.
The Visual Language
Building on the Good Glow Club logo family, I developed a proposed visual direction and campaign expression for stakeholder review, exploring how the brand could come to life through photography, color, typography, and digital design.
The Role of Color
Bringing the Good Glow Club visual direction to life across campaign concepts, digital experiences and Consultant-facing communications.
IC Email
Credits
Michelle Manaig
Art Direction / Photography
Nhan Do
Art Direction / Video
Jason Whatever
Photography
Carly
Styling
Mae Dean
Samantha Rosete
Lindsey Monsoon
Retouching