Holiday 2026
ROLE / CREATIVE DIRECTION
SCOPE / PHOTOGRAPHY · VIDEO · DIGITAL
For Arbonne’s Holiday 2026 campaign, I led the creative direction for a seasonal photography and video shoot featuring Arbonne Consultants as campaign models. Rich velvet textures, jewel-toned color and festive details were paired with candid movement and natural interaction to create a holiday world that felt polished, premium and distinctly Arbonne.
Setting the Visual Direction
Before the shoot, I developed the visual direction across photography and video, using AI-assisted visualization and curated photography and video references to define lighting, composition, movement and atmosphere, creating a clear, cohesive vision for the production team.
Campaign Photography
Building on the look and feel established for the Holiday video, we extended the visual language into photography, carrying through the same warmth, richness and editorial sensibility. Photography direction was led by Lead Designer Michelle Manaig.
Extending the Campaign
After selecting our hero shots, we created a secondary collection of clean, minimal product imagery to balance the richness of the campaign photography. Shot in-office on an iPhone with a small spotlight, the images were refined with AI-assisted tools and finished by retoucher Mae Dean, extending the Holiday visual language across additional campaign needs.
Credits
Michelle Manaig
Art Direction / Photography
Nhan Do
Art Direction / Video
Jason Whatever
Photography
Carly
Styling
Mae Dean
Samantha Rosete
Lindsey Monsoon
Retouching