Good Glow Club
CREATIVE DIRECTION AND DESIGN
THE BRIEF
Transform Arbonne’s Preferred Client program into Good Glow Club — a refreshed loyalty experience launching January 1, 2027.
The program needed a distinct identity and campaign system that could extend across web, social, email and Consultant-facing assets while remaining connected to the Arbonne brand.
The Initial Concept
The initial concept established the foundation: community, wellness and reward. My approach was to translate those ideas through Arbonne’s evolving visual language, creating a more editorial, sensory and ownable expression for Good Glow Club.
POSITIONING
Make healthy living even more rewarding.
ORIGINAL DIRECTION
Community
Wellness
Healthy living
Connection
Rewards
TAGLINE EXPLORATION
Good Things Come to Those Who Glow
Glow More. Get More.
Glow Into Something Good
Original Internal Concept / Creative Starting Point
Defining the
Good Glow Club
Arbonne
Editorial · Intelligent · Grounded · Sensory · Sophisticated
Good Glow Club
Editorial · Luminous · Optimistic · Social · Rewarding
Good Glow Club became a brighter, more expressive extension of Arbonne’s visual world—combining sunlit photography, glowing skin, sensory texture, fresh color and candid connection.
I evolved the initial concept into a visual direction that felt more distinctly Arbonne—retaining the ideas of community, wellness and reward while introducing a brighter, more expressive point of view.
I partnered closely with Video Manager Nhan Do and a freelance motion designer to bring the conference visual identity to life on stage. I provided creative direction throughout the process, ensuring the motion, imagery, and overall visual experience remained cohesive with the broader conference look and feel.
Credits
Sophie Bonait
Creative Direction
Jason Michelson
Photography
Carly
Styling
Mae Dean
Retouching
Erin Humphries
Copywriting
Nhan Do
Manager, Video
Freelancer
Motion Graphics