Holiday 2026
CREATIVE DIRECTION · PHOTOGRAPHY + VIDEO
For Arbonne’s Holiday 2026 campaign, I led the creative direction for a seasonal photography and video shoot designed to bring a more elevated, editorial point of view to the brand. Rich velvet textures, jewel-toned color, and festive details were paired with candid movement and natural interactions to create a holiday world that felt polished, premium, and distinctly Arbonne.
Behind the Scenes
After selecting our hero shots, we added an in-office pickup shoot focused on clean, minimal imagery with soft shadows to balance the richness of the deep velvets and higher-contrast campaign photography. Using just an iPhone and a small spotlight, we captured simple product moments that were then elevated through AI and beautifully finished by our retoucher, Mae Dean. The result was a versatile collection of secondary imagery that helped round out the Holiday 2026 story across the campaign.
Credits
Michelle Manaig
Art Direction / Photography
Nhan Do
Art Direction / Video
Jason Whatever
Photography
Carly
Styling
Mae Dean
Retouching