Step Bright Up
RE9 ADVANCED
BRIGHTENING SKINCARE RELAUNCH
For Arbonne’s global relaunch of the RE9 Advanced Brightening Skincare line, I led the creative direction from concept to execution—developing the shot list, sourcing props, directing setups, and selecting final images to shape a visually compelling campaign. I also created interactive social GIFs, stories, and posts to drive audience engagement while art-directing a product-focused photoshoot that emphasized the brand’s clinical results through carefully crafted imagery.
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Jenny Dale Lead Designer/ Art Director – Product
Arlette Madenlian Creative Director
Kristen Arimond Art Director
Jenny Kim Copywriter
Shao Chang Photographer
Gabrielle Kalus Photographer
1.
Build Excitement
We featured two of Arbonne's consultants as campaign models. By doing so, we fosterd a connection within the field, encouraging them to support each other and strive for shared success.
2.
Create Beautiful Images
Collaborating with photographers, I created images that, while not directly showcasing the brightening skincare line, were used in social campaigns, posts, and follow-up emails to support the campaign narrative and cross-promote complementary Arbonne products.
3. Boost
Social Engagement
I designed IG Story animations and shareable GIFYs, created social teasers to generate excitement, showcased the new SakuraBright Complex and its skin-brightening benefits, and reinforced brightening claims by highlighting clinical results and positive reviews.
4. Support the
Marketing Message
To drive sales and reinforce the campaign’s key message, I designed complementary web and email marketing assets that emphasized product improvements, highlighting key ingredients, brightening claims, and supporting brand narratives.
