Good Glow Club
ROLE / CREATIVE DIRECTION
SCOPE / BRAND EXTENSION · VISUAL IDENTITY · CAMPAIGN SYSTEM • DIGITAL DESIGN
THE BRIEF
Transform Arbonne’s Preferred Client program into Good Glow Club, a refreshed loyalty experience launching January 1, 2027.
The program needed a distinct identity and campaign system that could extend across web, social, email and Consultant-facing assets while remaining unmistakably Arbonne.
The Initial Concept
The initial concept established the foundation: community, wellness and reward. My approach was to translate those ideas through Arbonne’s evolving visual language, creating a more editorial, sensory and ownable expression for Good Glow Club.
POSITIONING
Make healthy living even more rewarding.
TAGLINE EXPLORATION
Good Things Come to Those Who Glow
Glow More. Get More.
Glow Into Something Good
ORIGINAL DIRECTION
Community
Wellness
Healthy living
Connection
Rewards
Original Internal Concept / Creative Starting Point
A Flexible Identity System
The Good Glow Club identity was created by Lead Designer Michelle Manaig, translating the program’s visual direction into a flexible family of marks designed to work across campaign, digital and co-branded applications.
Defining the Visual Direction
I developed a brighter, more expressive extension of Arbonne’s visual world for Good Glow Club. Sunlit photography, glowing skin, reflective textures, fresh color and sensory details bring the idea of “glow” to life while preserving the elevated, editorial foundation of the brand.
Color + Expression
Good Glow Club builds on Arbonne’s elevated visual world with a brighter, more expressive point of view. Sunlit photography, glowing skin, sensory textures, fresh color and candid connection bring warmth and optimism to the brand, creating a world that feels social, rewarding and distinctly Arbonne.
Credits
Michelle Manaig
Art Direction / Photography
Nhan Do
Art Direction / Video
Jason Whatever
Photography
Carly
Styling
Mae Dean
Samantha Rosete
Lindsey Monsoon
Retouching